Friday, March 7, 2014

The Great Change

The Great Change is altering the publishing industry the way it altered many other industries on the heels of technology.  

To me, the Great Change is hugely positive for writers. Writers have unheard of options now. Choices.  There are dozens more publishing opportunities available now than in the past. Many writers want to go the traditional route where publishers choose what they will publish and distribute. Others do not.

I would say to writers not to be discouraged by the divisive arguments regarding publishing today. The Great Change is difficult, and when your business model has been safely entrenched for over a century, change creates fear and economic uncertainty.

Of course, all this is due to one simple thing: writers now have a feasible way to reach an audience using technology instead of distribution in a brick-and-mortar store.

 "Publishers used to be the gatekeepers," says Mike Shatzkin, a New York publishing consultant and editor of the Shatzkin Files (, a blog about the book industry. His most recent post is about The Great Change. "Going through the gate still has certain benefits, but it's no longer the only way for authors to get to where they want to go."

For any author to get where they want to go, the most important thing is to write a terrific story. Don't worry about the Great Change. Work hard. Polish the hell out of it. 

Make it the best book you can write, and above all else: Entertain.

Because if your story is entertaining, the true gatekeepers of great stories, the readers, will open the gates and welcome your characters into their lives.  And that, my writer friend, is the essence of Great Change. 

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