Thursday, June 30, 2011
Arby's Chicken Wrap and Writing
Since I first ate one a couple of months ago, I have encouraged several of my friends to get one. They tried them and they have been eating them ever since. At work, during lunch, I told several of my co-workers to try them. The result was good. The gal in the office next to me loved them. She's started buying one every week. So, what does the Arby's chicken wrap have to do with writing?
Word-of-mouth sells. Due to my telling others about the chicken wrap, they became fans. The same is true of books/authors. Nothing sells a book faster than word-of-mouth. You can spend a fortune on ads, you can trot all over the country and/or internet, meet and greet, do giveaways, etc. in hopes of boosting sales but nothing works like word-of-mouth. One reader saying to another: That's a good book. I will be honest. The number one reason I buy and read a book is because it was recommend by a friend.
So, the next time you read a book you enjoy, do take a moment to recommend it to another reader. This is doing the author a great service because it is not something a writer can purchase like bookmarks but it is by far the most effective sales tool around. In turn, writers should work to produce a wonderful story that readers will want to share with their friends along with a chicken wrap!